Hairdoo
Services
Mobile App
Client
Hairdoo App
Year
My Roles
UI/UX Designer
Duration
4 Weeks
Project Overview
Key Impact / Metric: We swapped a overwhelming product catalog for a personalized hair diagnostic flow removing the main drop‑off point for new users.
Haircare is very personal. Many people have scalp problems such as dandruff or hair loss. They are unsure, about styling.. The internet is full of mixed and useless advice. Hairdoo wanted to change from a generic product catalog into a personalized haircare companion.
The Problem
Initial Assumption:
The first idea was that users just needed a range of products and shinier promotions to boost sales and keep users engaged.
The Problem:
Interviews, with users showed a different situation. Most users did not even know what their hair type was. Users did not quit the app because there were not products; users quit because they were stuck in choice paralysis and worried about money.
Users were wasting time sifting through online information lacked the confidence to experiment and feared wasting money on products that might not suit them. Users didn't need products; users needed a trusted, guided starting point.
Discovery Insights:
Mapping the user journey showed that the app was a barrier of a bridge. Users wanted validation and clarity before they were ready to buy or try a routine.
Interactive Hair Diagnostic Quiz
The Why: Hick’s Law and Endowed Progress Effect. I replaced the static, product catalog with a guided, step‑by‑step hair assessment. Benefit: It turns a decision into a fun personalized journey that users truly want to finish.
Personalized "Why This Works" Recommendations
The Why: Uncertainty Reduction. I showed a list chosen from quiz results with clear explanations of why each product fits their hair type. Benefit: It removes the fear of wasting money on products and builds instant trust.
Trusted Guidance & Experience Sharing
The Why: Social Proof and Authority. I added care tips and a place, for shared experiences. Benefit: It gives users confidence to try safely knowing they are supported by trusted guidance.
Outcome
While this project was done as an UX case study, the changes that were made work: we took away the feeling of being overwhelmed and gave people clear direction. We dealt with the money worries and the lack of confidence that users had.. We created a strong plan, for making complicated interactive parts of the design.
Reflection
Designing for health and beauty taught me that users are not just looking for a product; users are looking for validation and safety. When I replace choices, with empathetic guided steps I do not just improve metrics. I give users the confidence to take care of themselves.
