Hello

Rizki Muhammad Rizmawan S.Psi is a Freelance UI/UX Designer who brings psychology and user experience knowledge into the development of seamless digital products. I create solutions for your problem

My Journey to Become a UI/UX Designer

Unlike many other designers, my journey to UI/UX began with studying human behavior, user hesitation and more about human. Many years of research and work as customer service at bank employee allowed me to sense hesitation before it transformed into complaints. The Inspektorat helped me gain another skill - systematic thinking, understanding the difference between the expected performance and actual operation of the system.

This combination of empathy gained at the cso and the ability to think systematically became my approach to all the projects I do now. In the end, it led me to UI/UX designer, and I became a Freelancer with Flomotion. Later on, I worked as a freelance designer for many industries and completed such projects.

My Process as a UI/UX Designer

My process as a designer doesn't begin with an empty canvas. It begins with asking questions. The basic steps in my process are constant, but their depth changes depending on the project.

01

Discover

The first step involves me researching what's going on with the issue: user interviews, competitive analysis, and defining pain points. Here's where psychology gets its work done.

02

Structure

After the research, I outline how everything is supposed to work: user flow, information architecture, and even some edge cases when something goes wrong.

03

Design

At this step, wireframes become high-fidelity screens, which are created according to the design system.

04

Validate

To make sure that everything is ready for release, I test it with actual users performing real tasks. Friction points get resolved before deployment.

05

Handover

Delivering clean and properly documented files for developers is my final step.

Work Experience

UI/UX Designer (Freelance)

Flomotion

2025 - Present

Managed end-to-end UX design process for digital products within property, F&B, and agencies industries from conducting user research and information architecture to wireframing and high-fidelity prototyping using Figma software. Conducted qualitative user interviews and empathy mapping to identify friction areas for conversions, then mapped those findings into user flows and journey maps, which helped with qualifying and engaging users. Worked closely with stakeholders to define minimum viable products (MVP) and convert business needs into feature priorities for product development using user experience principles by creating wireframes and prototypes for developers.

CSO

PT Bank Rakyat Indonesia

2024 - 2025

As an operations officer working in the banking sector, interacting with hundreds of customers every day made me understand the challenges and difficulties faced by people using financial services. My experience made me develop a core principle, which I have always followed since then, about user experience design: Users don’t make mistakes; it’s just that the system wasn’t built for the users in the first place.

Project Manager

Inspektorat Provinsi Jawa Barat

2023 - 2024

Managed the end-to-end coordination of large government events, involving recruiting people, handling timelines, vendor coordination, and workflows with multiple stakeholders from planning through to execution. Built frameworks for evaluation to make sure we were compliant with all government requirements, while dealing with VIPs in a very precise manner. This job helped me hone my skills in finding a balance between different priorities, something which comes very natural to me when designing user flows and information architectures.