Flomotion Media: Sales Engine for UMKM
Services
Website
Client
Flomotion Media Gemilang
Year
My Roles
UI/UX Designer
Duration
3 Days
Project Overview
Key Impact / Metric: I replaced agency pricing with a clear 3‑tier pricing model and added direct WhatsApp calls to action. This approach is meant to bring 10 to 15 leads each month and keep the bounce rate on the pricing page, below sixty percent.
Flomotion Media is a media agency that sees itself as a true Growth Partner for Indonesian SMEs (UMKM). Earlier Flomotion Media relied on manual PDF proposals and Instagram DMs. This approach was not scalable. It did not build trust, with cautious business owners.
Link Project
The Problem
Initial Assumption:
The initial thought was that the website only needed to look more professional and show a portfolio of designs to attract clients.
The Problem:
User research and market context revealed a trust problem and a fear of loss among SMEs. SMEs have been hurt by old‑school agencies that focus on vanity metrics like likes and followers while sales remain slow. SMEs do not want another portfolio; SMEs want real openness clear returns on investment and an easy way to start a conversation, without feeling stuck in a long‑term contract.
Discovery Insights:
Mapping the SME decision-making journey revealed two friction points:
Insight 1 (Choice Paralysis): SMEs feel overwhelmed by custom unclear pricing models. They want to know what they are getting for their limited budget. They need clarity and confidence in what they're paying for.
Insight 2 (Risk Aversion): SMEs are afraid their ad budget will be wasted with no results. They need a way to reduce their risk before making a commitment. A strong assurance mechanism is required.
Discovery Insights:
Transparent Anchored 3-Tier Pricing
The Why: Hick’s Law & Decoy Effect. We organized the packages into three tiers: Starter, Growth and Scale. The Growth tier is visually anchored as the recommended option with deliverables listed (e.g. "18 Feeds, 12 Stories, Free Ads Budget"). This structure removes confusion. Helps SMEs make faster decisions.
Benefit: Eliminates pricing anxiety and speeds up the decision-making process.
Upfront Trust Signals & Micro-Metrics
The Why: Social. Authority. Of vague statements we placed specific verified results above the fold (e.g. "3.4X Average increase in ROAS" "+145% Growth in organic leads"). These numbers build credibility.
Benefit: Validates the "Growth Partner" claim away before the user even scrolls.
Low-Friction, High-Intent CTAs
The Why: Fitts’s Law & User Control. We replaced Contact Us" forms, with persistent direct "Book a WhatsApp" buttons. This matches the communication habits of SMEs.
Benefit: Reduces form abandonment. Increases conversion by meeting users where they are most comfortable.
Outcome
The new website did a job changing how Flomotion is seen. It moved from being a "vendor" to a "Growth Partner." The website now uses an easy-, to-use pricing system instead of old manual PDFs. It also has direct WhatsApp calls to action. The site is now set up in a way that brings in 10 to 15 leads every month. It also cuts down a lot of time spent on leads that're not right. Flomotion is now seen as a Growth Partner. Flomotion is now seen as a Growth Partner. The new website did a job changing how Flomotion is seen.
Reflection
Designing for B2B services taught me that the best marketing copy is not about shouting the loudest. The best marketing copy answers the customers objections before they even ask. When I replace ambiguity with transparency I do not just get clicks—I get trust. Trust is what makes the marketing copy work, for B2B services.
